|William of Ockham|
Literal English Translation: Plurality should not be posited without necessity.
Simple Translation: Keep it simple, stupid.
Some of you might be wondering what happened to Endurance Athlete Project. I must admit, we came out pretty hot and heavy in July but disappeared just as fast.
The truth is that EAP never felt right to me. On paper, I suppose I could have had a decent chance of leveraging my apparel experience with my passion for endurance sports, just like I did with music. But the problem is that I hate music now. OK, so maybe "hate" is a strong word. But that said, music has become a commodity that I evaluate and monetize rather than something I just enjoy listening to.
I can't let what happened between me and music happen between me and endurance sports. Because endurance sports have had a more positive effect on me than almost anything else in my life. Though they are not the most important thing in life, endurance sports greatly enhance the things that are. I've come to realize that endurance sports where a huge missing piece of me.
I'd still like to do something with EAP, though I now realize that it needs to be a service driven concern, not a product driven one. Past that I'm not sure; we shall see. But I know whatever I do, I have to keep it simple.
I would like to thank those of you who where early supporters of EAP. This means a lot to me personally and is also another example of something I've always believed - that the endurance sport community, and especially the blogging community surrounding endurance sports, supports their own with no questions asked.
EAP is dead, long live EAP!!
- Adapted from a traditional proclamation